One Big Splash

One Big Splash If your marketing budget will only stretch to one big splash this year, will it be exhibiting or advertising? It is worth looking through the pros of both to see which better meets your marketing and business needs. Exhibitions are great opportunities to meet your customers and prospects face to face. Because exhibitions are settings for promotion and selling, they are better than a staged sales meeting as you don't have to start an interaction 'cold'. You can meet prospects more naturally in the networking environment. As well as being a great place to promote your brand, exhibitions are often mixed with trade updates, best-practice seminars, speakers and workshops, so you are able to boost your knowledge and skills all under the same roof. If you have staff who are new to the business, these can be useful events for them to get to know the industry and your organisation's role within it. A useful outcome from exhibitions is the immediate impact you can glean from prospects or customers as they interact with your brand. Do people stop to admire your stand and read literature or do they wander past it unaware of your presence? Do they stop but have to ask you what you do or provide? Don't overlook these opportunities to assess the impact or your brand and exhibition displays. You need to have materials and messages that work for you when you aren't there to fill in the gaps. Another useful outcome is data, as delegate lists are sometimes available to exhibitors, or you can run competitions from your stand as a way to collect contacts. Advertising, although it can be pricey, is a good way to deliver controlled market messages to much larger audiences if you choose your advertising platforms wisely. Publications or online platforms will have figures for their readership or visitors, so you can gauge the potential numbers of people who will see your ad. However, you take pot luck to a certain extent, unless very targeted, as to whether or not those numbers include potential customers. To identify customer respondents, be clear with your call to action and use tracking codes to accurately monitor effectiveness. With the right creativity you can generate a viral marketing effect as readers share your information by word of mouth or the forwarding of links. Whichever you choose, they are both excellent opportunities to showcase your brand. If you are looking for new talent to boost your marketing delivery, your local marketing recruitment agencies in Shropshire will be happy to help. See if marketing recruitment agencies in Shropshire are exhibiting near you.

On the Brink of Greatness?

Worcester Council is flying the flag for the city, looking beyond the recession and planning for great times ahead. Having attracted £350 million worth of investment in the last six years, the city has every reason to be confident. A council leader has hailed Worcester as being the ideal place for inward investment due to its 'quintessential Englishness' and its positive position coming out of the recession. The benefits that the city can offer include its relative safety, good leisure facilities and amenities, as well as its culture and its resilience in the face of hard economic times. Worcester has been undergoing great improvements, with more on the way. In 2012 the Hive was officially opened at Worcester University — a modern library, archive and events facility. Riverside developments and the expansion of the Sanctuary Housing Group also add to the prosperity of the region. The council already has a regeneration 'master plan' in place to overhaul the city centre's retail area, but it is working to update and improve it. The plans will involve the sale of a key area of land which, when developed into the new retail centre, will link St Martin's Quarter to the high street. However, the city will need to attract significant investment from business if it is to realise its dreams and fulfil its potential. As new businesses establish themselves or existing ones prepare for growth, some of the new jobs generated will be within the new business development and sales disciplines. If you are in a job you want to move on from and find your next career challenge, then why not get ahead of the game and register with sales recruitment agencies in Worcestershire so that you are well placed when new opportunities start to come forward? If the city is successful in attracting investment, especially from overseas, it can be an advantage to take on local sales experts who know the home market. It will also be easier for international investors to enlist the help of sales recruitment agencies in Worcestershire when they quickly need to ramp up their sales force. So as Worcester residents are enjoying its current shopping spaces and taking advantage of its excellent leisure facilities, they are keeping one eye on the future and possibly that great new job! The council will be working hard to raise the profile of the city and attract the inward investment it needs for a brighter future.

Is Staying In Touch a Waste of Time?

You have sold a long-lasting product to a good customer, and there were no problems or complaints along the way and the feedback has been good. So do you really need to keep in touch with this client, or would it be a waste of time when you have new customers to find? The sales process doesn't finish when the initial deal is done, as that's when it can really begin. Customer relationship management isn't simply about getting more out of your existing customers. It can be just as much about managing your reputation and generating word-of-mouth referrals from your happy clients to new ones. By staying in touch (without pestering your clients) you can foster a sense of trust and respectability that will go far towards marking you out as a company that's good to do business with. However, you have to get the balance just right or you are in danger of annoying and putting off customers that were once satisfied but who become increasingly irritated by pointless, inconvenient and time-wasting contacts. Well-timed unobtrusive contacts with nuggets of information or season's greetings can be really effective, but too many with little worthwhile content will quickly put you in their bad books. Dropping an individual an email about an event they may be interested in or congratulating them on a piece of good news you've heard about them can be very effective in keeping you on their radar. The next time they are asked by a friend or colleague if they can recommend a company that offers the same services as yours, you can be sure your name will spring to mind. Hiring sales professionals who are skilled at maintaining and developing customer relationships could be the difference between success and failure for your business, so it is not a task you should take lightly. Sales staff need to be thoroughly vetted and assessed for their skills and their genuine ability in order to make it past the 'gift of the gab' that some posing as trusted sales people appear to have in spades. The impressive performance you get in the recruitment process should be exactly what you continue to get day after day in the workplace once they're hired. That is, after all, their after-sales service. Specialist sales recruitment agencies in Staffordshire are experienced at vetting potential candidates for sales roles and can help your business by managing the initial stages of a thorough recruitment process. By working with sales recruitment agencies in Staffordshire you can get help with everything from advertising the available roles to sifting through applications and carrying out the first round of interviews. This can be very useful if time is limited. If it is specialists in Customer Relationship Management that you need, then this area of expertise can be a focus for the recruitment process and evaluation criteria. It can be helpful to have sales professionals who also have experience of marketing, as the two disciplines support each other.

Remember Your Clients at Christmas

  You might have missed the post for guaranteed delivery before offices start to close for the festive season, but don't worry because you haven't missed out. With e-cards you can organise your season's greetings quickly and efficiently. If you have been the main person your clients make contact with, it is a good idea to send your own festive cards to thank them for their continued business. If you can personalise the messages, then all the better. While it is still good to have a general card from the company, it adds a special touch for the customer to think that they have been specifically remembered and not just bundled together with a data list as part of a marketing exercise. Sending e-cards is a popular way to exchange greetings in business, and not simply because it saves time. Many companies adopt a policy of using electronic messages as part of their environmental commitments by cutting down on the use of paper products and as part of their CSR programme. Often the money saved by not printing and posting cards is donated instead to a charity which the company supports. As well as being efficient, economical and environmentally friendly, e-cards offer a number of other benefits. They offer a unique opportunity to create a visual impact for your brand in a non-selling format. They are a handy way to inform clients and contacts of your festive-period office closures. And, best of all, they don't each need to be signed by hand. It would be no surprise to find that some clients view the sending and receiving of Christmas cards with cynicism, assuming that they are just part of a marketing ploy. However, there is a great way to get round this which can end up boosting your brand even more than the most deliberate of exercises might set out to achieve. Attempt to inject some humour into the card so that whether it is viewed with caution or not it can at least raise a smile and make the receiver forget any perceived marketing angle. The double bonus of this is that if it is funny enough it will get forwarded to friends and colleagues, and before you know it you have a viral marketing success on your hands. If you are looking for sales and marketing staff who can strike the right balance with their customer contacts then visit sales recruitment agencies in Shropshire to see how they can help. If you are not based near sales recruitment agencies in Shropshire, then check out their services online.

Do you have a job that the average person doesn't even know exists?

A job is a regular activity performed in exchange for payment. A person usually begins a job by becoming an employee, volunteering, or starting a business. The duration of a job may range from an hour (in the case of odd jobs) to a lifetime (in the case of some judges). If a person is trained for a certain type of job, they may have a profession. The series of jobs a person holds in their life is their career.Jobs for people

Generally people spend a good portion of their time doing a regular occupation. Some exceptions are being a student, disabled, retired or being/working in a creative field.

Types of job

There are a variety of jobs: full time, part time, temporary, odd jobs, seasonal, self-employment. People may have a chosen occupation for which they have received training or a degree. Those who do not hold down a steady job may do odd jobs or be unemployed. Moonlighting is the practice of holding an additional job or jobs, often at night, in addition to one's main job, usually to earn extra income. A person who moonlights may have little time left for sleep or leisure activities.

Day job

The expression day job is often used for a job one works in to make ends meet while performing low-paying (or non-paying) work in their preferred vocation. Archetypical examples of this are the woman who works as a waitress (her day job) while she tries to become an actress, and the professional athlete who works as a laborer in the off season because he is currently only able to make the roster of a semi-professional team. While many people do hold a full-time occupation, "day job" specifically refers to those who hold the position solely to pay living expenses so they can pursue, through low paying entry work, the job they really want (which may also be during the day). The phrase strongly implies that the day job would be quit, if only the real vocation paid a living wage.

Notable figures who had day jobs include the Wright brothers, who held full-time employment as bicycle repairmen while they experimented on powered flights.

The phrase "don't quit your day job" is a humorous response to a poor or mediocre performance not up to professional caliber. The phrase implies that the performer is not talented enough in that activity to be able to make a career out of it. Getting a job Further information: Job hunting and Employment

Getting a first job is an important rite of passage in many cultures. Youth may start by doing household work, odd jobs, or working for a family business. In many countries, school children get summer jobs during the longer summer vacation. Students enrolled in higher education can apply for internships. Résumés summarize a person's education and job experience for potential employers. Employers read job candidate résumés to decide who to interview for an open position.

Use of the word

Labourers often talk of "getting a job", or "having a job". This conceptual metaphor of a "job" as a possession has led to its use in slogans such as "money for jobs, not bombs". Similar conceptions are that of "land" as a possession (real estate) or intellectual rights as a possession (intellectual property).

The Online Etymology Dictionary explains that the origin of "job" is from the obsolete phrase "jobbe of work" in the sense of "piece of work", and most dictionaries list the Middle English "gobbe" meaning "lump" (gob) as the origin of "jobbe". Attempts to link the word to the biblical character Job seem to be folk etymology